The link above directs you to an article published in
Nations Restaurant News about Facebook's new platform for helping businesses boost promotions. There has been talk about using groupon and other deal base websites that allow users to purchase coupons for various reasons, but now Facebook is operating its own version of this service through your very own page. I can see this being beneficial for the customers you have already established a relationship with, but as we all know there must be a connection, "Liked" or "Friends", made to be notified of this businesses posts. I can still see this being very valuable to restaurants and bars, where they carry a lot of their faithful customers accessibility through Facebook. One of the downsides to Groupon was that it was attracting the not so ideal customer to businesses. People would purchase the deal, go and try the place out, then use the deal and be done with their experience to never return. Owners realized that there was no consistency behind using groupon and since some have dropped the service. So, Facebook goes public today on the market, and it is going to be important to continually establish new trends and improve recent ones to gain more public interest on top of what it already has created. This is a good way to generate more followers on your page and reward the ones that do. I would definitely consider using this application as a business on Facebook.
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