The Link above will direct you to an article by John Hendrie that was published on Restaurant News Resource. He dissects some of the key elements to a successful promotion based on your customers experience. It's important to see that relying on only one or two aspects of promotion won't give you maximized results in terms of how you market these customer experiences. Think about all that you have done in preparation and carrying out protocol to be able to provide your customer with the type of experience that you yourself would be overly satisfied with. Now that you have put all that work in, what do you get back? Sure, those customers might return, but don't you expect or hope that they tell their friends, relatives, coworkers, tourists and even strangers about how much they enjoyed your place? How often are you updating your website. I don't like getting on websites of restaurants or bars and seeing past events that are still labeled "coming soon" or deals that were available last year. Identify what works best for you and your establishment, but keep in mind the other components that help make you who you are today. It's a salad bowl, not a melting pot.
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