The link above directs you to an article published by Restaurant News Resource that describes the competitive edge that retailers have over restaurants when it comes to "deciding whats for dinner" in those late afternoon hours. As Mom and Dad are leaving work and the kids may already be at home, the parents are usually thinking one thing, convenience and cost. This is where restaurants are losing out on a lot of business because many of them are not packaged to accommodate this scenario. Maybe it's time to start gaining strength in this hour or two before dinner hits the table with promoting take-out specials? What do you currently have on your menu that you feel preserves well from your kitchen to the customers home that resembles a well balanced meal for the family? Have you thought about how you would promote such a deal? Sending Twitter feeds, Facebook messages, news letters or flyer's around popular family functions such as Little League, AYSO and other organized gatherings can have an affect on your sales for such a promotion. This is yet just another source that you the owner can benefit from and it doesn't rely on table turn-over, and if you execute it correctly the you are sure to gain customers.
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