Monday, April 9, 2012

More Interaction, In Hopes of a Better Reaction

Companies Fight Back Against Negative Comments Online

The link above is from an article posted on Restaurant News about how restaurants are beginning to take their web based reputation seriously. It's a good idea in doing so, considering the viral capacity these days. You would be surprised at how many people actually do "check up" on a restaurant or bar before making a commitment to venturing out to that specific location. People definitely do notice your star power as a business and it can be damaging for your business watching those ratings fall. 
When it comes to attempting to get in contact with those who leave negative reviews about your restaurant or bar, I don't necessarily believe that asking them to simply take it down will correct the issue. Reaching out to your customers is always a good thing, so keep it positive. Instead of pleading with them to remove their poor experience, give them a new experience and watch and see what happens. Offer an opportunity for them to come back and give your place another try, tell them you feel bad about what happened, give some sort of incentive to show you care about how you are perceived in the public eye.
If people don't take you up on your offer to make things right, that's ok. I still feel you have come across a better business owner/operator by reaching out and offering, then by simply asking someone to remove their comment. It's important to respond to good reviews as well. People like being recognized.

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