How digital menu boards help drive restaurant sales Nation's Restaurant News
Though this article is directed towards chains, fast food, that type of restaurant in the service industry, but this technology can be utilized in any aspect in the business of selling. Picture your restaurant or bar bathrooms with small screens that act as a slide show displaying your menu items. Everything from entrees to specialty cocktails can be on display. Maybe you don't want to use your TVs in the restaurant/bar as digital menus because you rather be showing sporting events or whatnot, small plasmas these days are dirt cheap. Buy a few 20" screens and place them around the bar to continually show your signature cocktails. Normally those cocktails will go for what, $10-$15?? It won't be long until those screens are paid for and the profit margin increases. Some people can read about something and crave it, some can't. I think we all can see something and know right away if we want it.
Though this article is directed towards chains, fast food, that type of restaurant in the service industry, but this technology can be utilized in any aspect in the business of selling. Picture your restaurant or bar bathrooms with small screens that act as a slide show displaying your menu items. Everything from entrees to specialty cocktails can be on display. Maybe you don't want to use your TVs in the restaurant/bar as digital menus because you rather be showing sporting events or whatnot, small plasmas these days are dirt cheap. Buy a few 20" screens and place them around the bar to continually show your signature cocktails. Normally those cocktails will go for what, $10-$15?? It won't be long until those screens are paid for and the profit margin increases. Some people can read about something and crave it, some can't. I think we all can see something and know right away if we want it.
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